ASIA PACIFIC BUSINESS: READ, INVESTIGATE AND ANALYSE THE FOLLOWING FOUR ASPECTS FOR THE MNES AND ITS COUNTRY OF ORIGIN: STRATEGY

The firms to be analysed are:
1) Secom – Japan
2) Mitsubishi Corporation – Japan
3) Toyota – Japan
4) Hitachi Corporation – Japan
5) Samsung Electronics – Korea

Read, investigate and analyse the following four aspects for the MNEs and its country of origin:
 Strategy
 Corporate organization
 Core capabilities
 The role of government

Please note that when you are analysing, for example, Japanese multinationals in the electronics industry, your comparisons do not have to be limited to Japanese rivals. Comparisons with Asia Pacific and European multinationals may be more apt and useful. The same point applies to Korea, Chinese and Taiwanese firms.
Consider a number of perspectives, including the aims of Japanese multinationals in relation to global strategies; the aims of Korean and Chinese multinationals and international business strategies; differences between industries and types of business; the degree of global versus regional control, and changes in operational control over time; the competitive advantages of these multinationals compared to those of rivals; variations in management, organization, and operations between home country and host nations; the ability of Japanese, Korean and Chinese multinationals to compete in Europe, Asia and North America, and their ability to adapt to changes in policy and markets; and the policies of host governments and the relevance of the EU.
After a short introduction, the individual corporate case studies will follow and each looking where relevant at strategy, management structure (corporate organization), core capabilities and role of government. The last section is an overview or conclusion of your cases, giving a general picture of Asia Pacific Multinationals and the four factors analysed.

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