BCOM – 3 letters. A page each
Read the following excerpt from CBC News. Imagine you work for Brigadoon Village, the charity mentioned in the article. This charity has always had success doing fundraising in the past. However, the economy is getting worse, and people are forced to have stricter budgets. Consequently, they are giving less money to charity than they used to. It is your job to send a letter to donors to ask them to continue to support your charity despite their difficult economic situation.
Task: Write a letter to convince donors to continue to support your charity, despite financial difficulties.
Strategy: Need to persuade audience and overcome strong objections.
Charities and nonprofits struggling to stay afloat during pandemic Emily Haws, Vassy Kapelos · CBC News · Posted: Apr 28, 2020 7:44 PM ET | Last Updated: