BOOK PUBLISHERS’ MARKETING TECHNIQUES: DO A CRITICAL ANALYSIS OF WHAT SALES AND MARKETING ACTIVITIES IN YOUR OPINION ARE WORKING AND WHY; AND SUBSEQUENTLY WHAT YOU THINK IS NOT WORKING AND WAY.

Book Publishers’ Marketing Techniques

 

2. Do a critical analysis of what sales and marketing activities in your opinion are working and why; and subsequently what you think is not working and way. Support your opinion with facts.

3. Benchmark the sales and marketing activities of the publishing company with international best practices, local trends and identified opportunities.

4. Critically discuss the market research approach that you would use for the publishing sector that you have chosen

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