Branding, Commodity Activism, Commodity Fetishism, Consumer Activism, Consumer Data, Feminism, Gender, Globalization, Marketing, Postmodernism, Semiotics, Youth Culture

Surveying the readings for the second half of the course, write a paper that addresses two or more of the following concepts: Branding, Commodity Activism, Commodity Fetishism, Consumer Activism, Consumer Data, Feminism, Gender, Globalization, Marketing, Postmodernism, Semiotics, Youth Culture.
Requirements:
-Must be 7 pages long, double-spaced, numbered pages, and include a cover page
-Must have a CLEAR thesis statement
-Must cite at least 5-8 different sources from the readings but may include, in addition, additional sources from outside
-Papers should be generously footnoted to demonstrate that you have engaged the readings
-Please use Chicago style for your citations
Grading criteria includes:
-The proper attention paid to English grammar and usage
-A coherent conceptual procedure evident in the outline
-The criteria of the assignment has been met
-All analysis is substantiated in the text or in a secondary source
-The organization of the material is clear and easy-to-follow
-Style guidelines are adhered to
ASSIGNED READINGS TO CHOOSE FROM BELOW:
1. Sarah Banet-Weiser, Authentic™, Introduction
2. Celia Lury, “The Interface of the Brand” (From Brands: Logos of the Global Economy)
3. Marcel Danesi, Brands, pp. 7-33
4.Robert Goldman and Stephen Papson, “Yo! Hailing the Alienated Spectator” (From Sign Wars: The Cluttered Landscape of Advertising)
5. Marita Sturken and Lisa Cartwright, Practices of Looking, pp. 311-321
6. Banet-Weiser, Authentic™, Chapter 1: Branding Consumer Citizens and Chapter 2 Branding the Postfeminist Self
7. Pietra Rivoli, The Travels of a T-Shirt in the Global Economy (Watch lecture in link below) http://www.youtube.com/watch?v=9yYQqKxz8Tg
8. Liz Moor, “National Brands and Global Brands” (From The Rise of Brands)
9. David Bosshart, “The Wal-Martization of Society” (From Cheap? The Real Cost of Living in a Low Price, Low Wage World)
10. Clare Lyster,“The Logistical Figure” (From Cabinet, Issue 47, Fall 2013 pp. 55-62) (Reprinted in UTNE Reader, Fall 2014 as “Our Addiction to Amazon, FedEx and the Culture of Immediacy”) http://www.utne.com/print.aspx?id={8ACBA583-7938-4F86-A3E0-08E62F5C9981}#axzz3IS8RX1B6
11. Mark Levinson on his book The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger (Watch lecture below) http://www.youtube.com/watch?v=zbzFCmsVoVM
12. Joseph Turow, The Daily You, Introduction and Chapter 2: Clicks and Cookies
13. Joseph Turow, The Daily You, Chapter 3: A New Advertising Food Chain and Chapter 4: Targets or Waste
14. Michael Serazio, “Buying into the Cool Sell” (From Your Ad Here: The Cool Sell of Guerilla Marketing)
15. Joseph Turow, The Daily You, Chapter 6: The Long Click
16. Banet-Weiser, Authentic™, Chapter 4: Branding Politics
17. Jo Littler, “Good Housekeeping: Green Products and Consumer Activism” (From Commodity Activism: Cultural Resistance in Neoliberal Times)
18. Banet-Weiser, Authentic™, Chapter 3: Branding Creativity and Conclusion
BOOKS YOU MAY WANT TO USE:
-Juliann Sivulka, Sex, Soap, and Cigarettes (2nd Edition)
-Sarah Banet-Weiser, Authentic™: The Politics of Ambivalence in a Brand Culture
-Joseph Turow, The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth
-Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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