Business marketing

PROMPT: Write a short essay (minimum 400 words) defining and explaining a key concept in your major.

In your explanation, you should:

• Quote two different definitions of the term from different sources, and comment on how it is defined, highlighting the key concepts involved.

• Explain the different aspects or types of this concept and/or how the term is related to other concepts.

• Explain the significance of the term for your major.

• Use the term to describe an example from your own experience or from the local context.

Your Definition Submission should:

o be written in clear, accurate academic English.

o contain clear in-text citations of your sources in APA style.

o list 3 reliable sources.

o Include a reference list in APA style at the end of your paper.


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