CONFERENCE AND EVENT MARKETING

• You are the Director of Marketing for Draiocht, A Centre for Arts and Entertainment, Blanchardstown (SIA Fingal 2017).
• You are required to compile a marketing plan to increase numbers of individuals/ groups/ communities to hold events at your centre in 2018.
• Please follow the guidelines below to aid structuring your report.
o The report shall not exceed 2,500 words, (excluding appendices, tables, references etc.).
o The report should be structured as follows and critique this in relation to readings, theories etc.
1. What recommendations can you make in terms of overall strategy? In your recommendations section you should separately identify the issues and propose an implementable strategy, which will enable the marketing team to effectively and efficiently exploit opportunities for more people to become involved in this centre.
2. The report should be written in a formal report style and follow the guidelines below. You should apply all theories exposed to in class and throughout your readings as appropriately as you can.

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