Digital Marketing – Adidas Snapchat Case
adidas succeeded in getting athletes of all ages and skillsets excited about the “Here to Create” campaign and outperformed the norm for Message Awareness by 2.6 times. In turn, this led to real sales too; in the months following, 18% of new visitors to adidas stores went as a direct result of the Snap Campaign….
Mobile Marketing (ca. 2.300 Wörter / app. 2.300 words):
1. Create an outline of an alternative mobile marketing campaign for adidas and regarding the case study´s objectives and target group. Explain your ideas and steps concerning additional social media and mobile marketing channels for adidas
2. Also name and explain the marketing objectives and KPIs! Show how your tools and activities could be connected with other communication channels (e.g. e-mailings)!
3. Create an agency briefing regarding the creation of a „adidas user experience“, that fits to the marketing targets and KPI´s (>> task 2.) – focus also on briefing details, f.e. objectives, target groups, competitors, USP, tonality etc.)!
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