In this activity, you will be assembling two (2) strategic recommendations regarding social/web use for Expedia. PART 1:
Overview of proposed solution/plan (and research/content from Modules 1/2 to support your assertions — include citations where appropriate).
A risk-benefit analysis of your proposal. Provide responses to the following questions:
Does this proposal introduce new or additional risk?
Is existing risk minimized or resolved?
What is the risk-reward relationship?
What system(s) could be implemented to minimize risk?
Step-by-step recommendations for implementation (and a justification for your solution based off of best practices, textbook/research content, or Typsy/Lynda content).
Samples of proposed solutions.
This includes any social media campaigns, writing/marketing strategies, or user-engagement (organic) recommendations.
Notes to keep in mind:
BE CREATIVE. THINK OUTSIDE THE BOX. BE DISRUPTIVE.
Now is your time to shine. Let’s push the boundaries of social media/marketing use in hospitality.
Please use spell-check and ensure your submission is professional.
Your submission is a mirror of your personal brand (totally was going to insert a RuPaul meme Tie your suggestions/recommendations back to course content and what peer competitors are currently doing.
Opinions are great– but they need substance to stand on.