The assessment approach is designed to match the learning objectives of the module. Students will need to be able to demonstrate that:

–          They can research, collate and analyse information on a company and offer sensible opinions based on theory, practical information and their individual research ( Assignment 1)



Penalties: You will lose 5 marks for not including the criteria sheet attached to your work


  • Students are to conduct an individual secondary research on their chosen company and write a report on their investigations of the company and its operations.
  • ( Lestercast  Investment Casting Solution
  • It should contain details of the external influences on the organisation’s operation as you perceive them, the market, industry, competitors, stakeholders, culture etc. (this list is not exhaustive. Please refer to criteria as a guide )
  • Students must include at least 5 of the questions they asked the company in the meeting and summarise the answers received. This will be useful for reference and focus when presenting and writing the final report

 The information you will need can in the first instance be found on the company’s web-site but it will require further research from other sites and sources


Each report should be approx. 2000 (+/- 10%) words and conform to the general guide for all written assignments given in this guide.


Reports styles vary according to who has initiated them, but for your assignments in this module you will need to include the following…….

Title page  : Executive Summary: Contents page : Introduction  : Main body : Conclusion : Recommendations : Appendices : References : Bibliography : Glossary

The following link has some very useful tips and guides

Brief reference to this guide is below but more details are included in the individual ‘guides’ in the article online

Unlike essays, reports are written in sections with headings and sub-headings, which are usually numbered. Below are the possible components of a report, in the order in which they would appear.

Title page (always included)
This should normally include the title, your name and the name of the tutor to whom it is being submitted, date of submission, your course/department, and if applicable, the name of the person and/or organisation who has commissioned the report.
Avoid “fancy” fonts and effects and don’t include any clipart.

Summary (usually included in longer reports; may be called Executive Summary, Abstract or Synopsis)
This is a very brief outline of the report to give the potential reader a general idea of what it’s about. A statement of:

overall aims and specific objectives (unless included in terms of reference)

method/procedure used (unless included in separate section)

key findings

main conclusions and recommendation

Contents page (always included in reports of 4+ pages)
A clear, well-formatted list of all the sections and sub-sections of the report. Don’t forget to put the page numbers! If applicable, there should be a separate list of tables, figures, illustrations and/or appendices after the main index.
Make sure that the headings in this list correspond exactly with those in your main body. It is best to do your list of contents right at the end.

Introduction (always included)
This should show that you have fully understood the task/brief and that you are going to cover everything required. Indicate the basic structure of the report.
You should include just a little background/context and indicate the reasons for writing the report. Please include your research methods here
Your introduction will often give an indication of the conclusion to the report

Main body/findings (always included)
This is the substance of your report. The structure will vary according to the nature of the material being presented, with headings and sub-headings used to clearly indicate the different sections (unlike an essay). A “situation>problem>solution>evaluation” approach may be appropriate.
It is not sufficient to simply describe a situation. Your tutor will be looking for analysis and for a critical approach, when appropriate.
Charts, diagrams and tables can be used to reinforce your arguments, although sometimes it may be better to include these as an appendix (particularly if they are long or complicated).
Do not include opinions, conclusions or recommendations in this section.

Conclusion (always included)
Your conclusion should draw out the implications of your findings, with deductions based on the facts described in your main body. Don’t include any new material here.

Recommendations (please include)
These should follow on logically from your conclusion and be specific, measurable and achievable. They should propose how the situation/problem could be improved by suggesting action to be taken. A “statement of cost” should be included if you are recommending changes that have financial implications.
Recommendations can be numbered if you wish.

Appendices ( include)
An appendix (plural=appendices) is detailed documentation of points you outline in your findings, for example, technical data, questionnaires, letters sent, tables, sketches, charts, leaflets etc. It is supplementary information which you consider to be too long or complicated or not quite relevant enough to include in your main body, but which still should be of interest to your reader.
Each appendix should be referred to in your text. You should not include something as an appendix if it is not discussed in the main body.

References (always included).details at end of this guide and also…..

This is a list giving the full details of all the sources to which you have made reference within your text. By far the most common method in use at Birmingham City University is the Harvard method.

Bibliography (sometimes included)
This is either a separate list of sources which you have used during your research, but have not actually made reference to in your writing

Glossary (include if appropriate)
Include a glossary if the report includes a lot of specialised vocabulary or acronyms which may not be familiar to the reader.


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