INVENT A NEW PRODUCT WITHIN AN EXISTING PORTFOLIO FROM EITHER P&G OR UNILEVER

Describe: It’s “nature” The relationship between the new product and how it may enhance consumer brand equity by adding value to the existing portfolio How it may be used as a marketing activity How it fits within the broader product portfolio of the company for the particular sub- sector (e.g. shavers, sauces, soaps, cosmetics, drinks etc.)

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