Marketing Management-Identify and give examples of the four major categories of strategic alliances.

Essay 1

2. Identify and give examples of the four major categories of strategic alliances.

All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut
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the course syllabus for more details on plagiarism and proper citation styles.

Text:
Author(s):
Publisher:
Study Guide
www.calcoast.edu
Phone: 714-547-9625 Fax: 714-547-5777
Marketing Management
Fourteenth Edition, 2012
ISBN-13: 9780132102926
Philip Kotler and Kevin Keller
Pearson Prentice Hall

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