Persuasive Email

Business Communication – Persuasive Email

You work at XYZ Enterprises, an office where XYZ employees spend the biggest part of their 8-hour days seated at desks or seated in meetings, so it is a highly sedentary job. You and a few coworkers think it would be a good idea to start some kind of wellness initiative at your company, XYZ Enterprises.

You decide to write a persuasive proposal to your immediate boss, Mr. Smith, about starting a wellness program at XYZ Enterprises. If your boss is receptive to the idea, he may share your proposal with his own boss, the CEO, Mr. Bucks.

First, decide what your proposed wellness initiative will include. Brainstorm possible benefits and reasons for implementing a wellness program. This may require some research.

Draft your email in a Word document. Your email message should be properly formatted (include a to/from/subject heading, greeting, body, and closing signature block). See page 207 for an example of proper email formatting. Your message should not be more than five paragraphs total (it can be shorter). Sources should be cited using hyperlinks, as is appropriate for an email.

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