For this assignment, you should focus on the research project that you are thinking about
undertaking in: global business management.
Your task is to write a proposal for the research project.
Proposals use informative and persuasive writing because they attempt to educate the reader and to
convince that reader that your project idea is worthwhile. The goal of the writer is not only to
persuade the reader that the project is viable, but also to make the reader believe that the solution is
practical and appropriate. In persuasive proposal writing, the case is built by the demonstration of
logic and reason in the approach taken in the solution. The effectiveness of your proposal will
depend on your ability to explain the nature, context and scope of your intended project.
It is recommended that you follow the below listed order. However, a few proposals flow better with sections in a different order – this is fine, just be sure that there is a logical flow to your writing. It is
also recommended that all proposals use headers for each section.
Your proposal should consist of the following:
1. Clear statement of research question – Very clearly state what you will be studying. Be sure that
this is understandable to someone who doesn’t know much about your field of study. If needed,
define terms. To test your explanation – give this to a friend not in your subject area. If he/she
doesn’t understand, try again!
2. Project Goal and Objectives Goals and Objectives are often confused with each other. They both
describe things that a person may want to achieve or attain but in relative terms may mean different
things. Both are desired outcomes of work done by a person but what sets them apart is the time
frame, attributes they’re set for and the effect they achieve. Both the terms imply the target that one’s
efforts is desired to accomplish.
3. Background/Statement of the Problem/Significance of the Project Be succinct. Clearly support
your statement with documentation and references, and include a review of the literature that
supports the need for your research or creative endeavour. A discussion of present understanding
and/or state of knowledge concerning the question/problem or a discussion of the context of the
scholarly or creative work. This section presents and summarises the problem you intend to solve and
your solution to that problem. What is the question that you want to explore in your research and
why is this an interesting and important question? In thinking about the significance, try to take the
position of an educated newspaper reader. If she or he were to see an article about your research in
the paper, how would you explain the importance of your project?
4. Project Design / Methodology Design and describe a work plan consistent with your academic
discipline. This may include academic research, use of population samples, experimental and control
groups, or other methods of data gathering and statistical analysis. The work plan may include
archival research, translating, ethnographic fieldwork, solitary thinking, or other forms of analysis and
synthesis of ideas and concepts in the arts and humanities. This section of the proposal should
explain the details of the proposed plan. How will you go about exploring your research question?
What will be your methods?
Be specific on what you will be doing. The reasoning behind the research opportunity is to make sure
that you have a meaningful experience. If the reviewer can’t tell what part of a project you will be
doing, he/she can’t evaluate your experience.
5. Project Timeline – Give an overview of when you are going to do specific steps of your project.
The project modules are 12 weeks, so keep this in mind when devising your timeline. Don’t be too
6. Anticipated Results. This section may also include an interpretation and explanation of results as
related to your question; a discussion on or suggestions for further work that may help address the
problem you are trying to solve; an analysis of the expected impact of the scholarly or creative work
on the audience; or a discussion on any problems that could hinder your creative endeavour.