WHY DO MULTINATIONAL ENTERPRISES SET UP UPSTREAM SUBSIDIARIES IN OVERSEAS MARKETS?

You are expected to discuss the difference between upstream subsidiaries and other types of subsidiaries, and highlight the importance of upstream subsidiaries in multinational enterprisesglobal value chains. The essay needs to demonstrate the understanding about Global Strategy, and should include one case discussion.
The case discussion should be based on a subsidiary which has been recently (i.e. within ten years) established in a foreign market, and you need to provide information about the establishment year of your chosen subsidiary. The multinational parent of the chosen subsidiary should be from Computer, Electronic and Optical Products manufacturing industries.

. An introduction (about 100 words) to an essay should address itself directly to the question or topic you have been asked to discuss, and highlight the importance of this topic in
international business field.
. The analysis section (about 800 words) of the essay should describe your response to an
essay question. You need to cite and discuss a few relevant literature on your chosen topic in the analysis section. You also need to include relevant case discussions.
1 When you include case discussions, you also need to discuss the following:

                    How does the case discussion support your answers?

                   What was interesting about the case discussion?

                   Does it appear to follow the prediction of relevant literature?

   . The conclusion (about 100 words) of an essay should summarize the main findings, discuss managerial relevance of this topic, and highlight the main contributions of your essay.

   . The bibliography (not included in word count) provides full information in Harvard style for all references cited.

   . Students can consult following two articles, and also see the Extended Reading List for more references.

                   Driffield, N., Love, J. H., & Yang, Y. (2016). ‘Reverse international knowledge transfer in the MNE:(Where) does affiliate performance boost parent performance?Research Policy, 45(2): 491-506.

                   Cantwell, J., & Mudambi, R. (2005). ‘MNE competence‐ creating subsidiary mandates.’ Strategic Management Journal, 26(12): 1109-1128.

   . You are expected to include at least 10 useful literature sources in this essay. Do not include references you have not read.

   . The essay should be no longer than 1,000 words (excluding bibliography). Credit will be given for:

                   Discussions of key issues and their context.

                   Reference to literature.

                   Case discussions.

                   Conclusions and recommendations.

                   Overall coherence and consistency.

          . You are required to show evidence of an extensive use of various well established and
reputable literature sources (i.e. journal articles, books and other sources of information).

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